THE STORY BEHIND OUR NAME

The Edelweiss flower has since time immemorial been valued as medicine against the ailments of men and their beasts, as a powerful Talisman to ward off evil, and of course as the “Ultimate Love Charm” of the mountains.

Love-struck young men would try to endear themselves to their sweethearts by collecting Edelweiss from hard to access crags and ledges in the High Alpine areas of Europe.

During these quests many died from falls, or succumbed to exposure, insufficiently prepared for sudden weather changes.

Today, Edelweiss is much easier to come by. Bring some to your sweetheart today!